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Announcing Faceforward 2.0 Release Availability

Yakima, Washington — May 1st, 2008 — Today, from their corporate offices located in Yakima, Washington PFI Enterprises announced the availability of Faceforward™ 2.0, which is...

Pro-Fruit Marketing, Inc.

In plain English, we told you what we wanted, and in plain English you gave us a true user friendly product that we were able to start using immediately. For companies without IS departments this ability, along with an extremely easy setup, makes this product exceptional.

We now have the ability to extract the data we need exceedingly quickly and in the manner we want to see it. We can now analyze data in ways we would never think to do (or could do) in the past. We can more easily and effectively disseminate data to our sales reps, and people outside the office. Further, we can create views that provide for additional control in insuring that we have charged our growers correctly. Finally, being able to roll up data in the manner we want lets us make better decisions in dealing with both our growers and customers...

Sincerely,

Jeff Waldman
CFO
Pro-Fruit Marketing, Inc.

CF Fresh

In our day to day business we need to work with a lot of information and reports. We were constantly running into problems accessing the data we needed. Our accounting software just wasn't versatile enough to view our data in a clear and concise manner. With Faceforward we were able leverage the data we already had into an easily viewable and customizable solution.

From pre-sales, to installation, to post sales support PFI Enterprises has been a fantastic partner and Facefoward performs exactly as we expected. The views that we're able to create with Faceforward are exactly what we needed and it has greatly increased our ability to provide quick and accurate answers to our customers. I would highly recommend PFI Enterprises and Facefoward to anyone who is trying to find a fast, efficient, and customizable way to access their data.

Sincerely,

Bill Creasey
Network Administrator
CF Fresh

Greenhouse Gourmet Foods

Chief Financial Officer:

We needed a business solution to access our Customer Data and our Product Data on a real time basis. Faceforward has been a remarkable and easy tool to get exactly the information we need. PFI executed their installation seamlessly through all stages - needs analysis, planning, installation, training, and early post monitoring - on time and on budget. Their communications with me during these activities was excellent.

The software flexibility to build your own dataview on the fly has been extremely useful. The ability to share dataviews so all users are using the same template is a key management control. In the future, the scaleability of the software platform to enable outside access by key outside Customers and Supply chain vendors will bring us closer to real-time accurate data shared broadly.

Controller:

From my perspective, the significance of the Faceforward software is the elimination of the need to have an internal database administrator.

Sales Administration:

Personally, I like that Faceforward can export reports into Excel very easily.

Also, PFI's technical support response time is excellent; they get the job done very quickly, with great attention to customer's specific needs. They are doing very well on the customer service front, from my point of view.

This will help; it's the truth.

Craig East
CFO
Greenhouse Gourmet Foods

Booth Ranches

I have only been using Faceforward for a short time, but have found it extremely helpful in analyzing sales results. Based on results so far, I am planning on acquiring additional views for analyzing other information.

Sincerely,

Paul Adams
CFO
Booth Ranches

Pero Vegetables

I wanted to take a minute to tell you that we are extremely pleased with our new Faceforward program. It already in the few days that we have used the product saved us hours of work. The time savings has allowed us to focus on the analysis instead of spending our time getting the analysis completed.

I want to share with you our training experience, we have a presentation room in our facility and during our live training we had five people being trained, the room was full of excitement and they were anxious to get back to their desks to create their views. As you saw they had already created 3-4 views prior to the training.

I look forward to the continuation of working with you and your staff with such a fine product.

Please keep me informed of any new products that you create as I know that you have in mind the best interests of the companies you work with.

Sincerely,

Angela Pero
CFO, Secretary, Treasurer
Pero Vegetables