Yakima, Washington — May 1st, 2008 — Today, from their corporate offices located in Yakima, Washington PFI Enterprises announced the availability of Faceforward™ 2.0, which is a major enhancement to their currently deployed 1.3.9 version. After completing a rigorous beta test cycle, PFI will begin shipping Faceforward 2.0 beginning the 5th day of May, 2008. Faceforward, a unique data analysis and ad-hoc reporting application enables companies to leverage the value of their data assets by delivering a powerful yet easy to use desktop application.

“The first generations of Faceforward software experienced unprecedented deployment success within the fresh produce industry, most notably the users of Famous software,” said WL “Skip” Hart, PFI’s Customer Relations and New Business Development manager. “With the release of Faceforward 2.0, which incorporates Microsoft’s new Fluent UI to compliment a host of new features and functionality, we anticipate that Faceforward 2.0 will surpass the adoption rate of earlier versions of the software.”

Record Rate of Customer Deployments

Many produce companies have benefited tremendously from deploying Faceforward as their data analysis and reporting solution. By leveraging the value of information technology within their enterprises these companies have improved performance, profitability and decision making. “We now have the ability to extract the data we need exceedingly quickly and in the manner we want to see it. We can now analyze data in ways we would never think to do (or could do) in the past. We can more easily and effectively disseminate data to our sales reps, and people outside the office. Further, we can create views that provide for additional control in insuring that we have charged our growers correctly…Finally, being able to roll up data in the manner we want lets us make better decisions in dealing with both our growers and customers,” said Jeff Waldman, CFO of Pro Fruit Marketing, Inc.

Founded in early 2005, PFI Enterprises, Incorporated is a recognized leader in software for data analysis, ad-hoc reporting and information delivery. The company offers a wide range of products and services designed to empower people to achieve company and organizational goals in a timely, consistent and cost effective manner.

To find out more go here or contact a salesagent.

We will be hosting a series of webinars to introduce Famous Software users to Faceforward software. If you are a Famous v6 user and need to harness the power of your data to easily gain answers to business questions, you need to attend this webinar. There will be two sessions on Wednesday the 13th of February, one at 10:30 AM PST and a second at 1:30 PM PST. A make up session will be held on Thursday the 14th of February. Space is limited, so be sure to register early.

Register now

PFI, Enterprises announced today the release of the Labor Summary View Pack for Kronos® Time & Attendance systems. As a part of our ongoing commitment to deliver meaningful and timely information for our community of users we have recently released this new View Pack. Our Kronos® View Pack allows payroll personnel as well as production managers to gain access to time and attendance information without having to wait for the data to be rolled up into their host accounting system.

With the capability to review time clock information upon demand, this view gives payroll and production managers the insights they need to better manage their workforce. In addition to monitoring labor distribution, key personnel can now identify punch errors and take steps to correct them during shift operations before they impact cost accounting accuracy. To augment this new View Pack for our Famous customers we have released a new Faceforward View Pack for Famous Employee Information and will soon be releasing a Faceforward View Pack for Famous Payroll.

To learn more contact us.

We wish to thank everyone we were able to visit with at Fresh Summit this year for their warm reception and for sharing with us their enthusiasm and support for what we are accomplishing. For us, it was both an exciting and humbling experience to be amongst the leaders within the fresh produce industry and learn firsthand how much our software has been of value to them.

As we envisioned, taking time from the programming desk and traveling to Houston to meet many of our users face-to-face for the first time was a rewarding experience.

Once again thank you to everyone for spending time with us and we look forward to another opportunity to do it again.

PFI, Enterprises is pleased to announce the appointment of RedLine Solutions as a Faceforward "Certified Solutions Partner." RedLine is a systems integrator for automated data collection systems that delivers Bar Code, Radio Frequency Identification (RFID), and mobile solutions to members of the Agriculture Supply Chain. RedLineMobile provides a real-time interface for product movements, picking/staging, and shipments for Famous v.6x. With RedLine Solutions, fresh produce businesses can streamline internal processes, increase efficiency, and meet food safety regulations and best practices.

We are excited about the benefits that this relationship means for all our customers.

PFI Enterprises, a Yakima, Washington based software development company, has been invited to participate in this years IT Day event being held May 9th at the Three Rivers Convention Center in Kennewick, Washington. This annual event sponsored by Lockheed Martin attracts crowds numbering in the thousands. It is the largest event of its kind in eastern Washington. PFI will be demonstrating and discussing applications for their business knowledge delivery software, Faceforward™. A new generation business intelligence application, PFI's Faceforward software is steadily gaining a following within the produce industry across the United States and Canada. With the recent release of version 1.2, they have expanded their integration capabilities which now make their technology available to any business or enterprise regardless of industry sector. In addition to demonstrating their flagship product, they will be giving attendees an opportunity to get a sneak peek at the development of the next generation of Faceforward.

Faceforward is an exciting new way to deliver, at the desktop level, both ad-hoc reporting and analysis tools designed to better leverage a businesses data assets. What we are most excited about today, is the development of a completely re-designed user interface. We choose to incorporate the revolutionary new ribbon control features that Microsoft® is now delivering with Office 2007. What we accomplished for ease of use in the first generation will be eclipsed by the user functionality incorporated in the next generation. Imagine having the capabilities to move from one application to another and the desktop tools and functionality learned in one, share the same operational characteristics as the other.

WL "Skip" Hart
Customer Relations Manager

PFI will also be taking the stage in a special break-out discussion session during the show hosted by WSA, of which they are a member. WSA is the largest state-wide association of technology companies and executives in the world. For more information on IT Day visit www.ITDay.org.